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Do you worry more about radiation from nuclear power or from the sun?
Are you more afraid of getting cancer than heart disease? Are you safer talking on your cell phone or using a hands-free device when you drive? Do you think global warming is a serious threat to your health? GET THE FACTS BEHIND YOUR FEARS—AND DISCOVER . . .HOW RISKY IS IT, REALLY? International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what’s been discovered about how and why we fear—too much or too little. It brings into focus the danger of The Perception Gap: when our fears don’t match the facts, and we make choices that create additional risks. This book will not decide for you what is really risky and what isn’t. That’s up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole. |
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| About the Author Author, award-winning television reporter, teacher, consultant, public speaker; all of David’s work has been directed toward the same goal; to develop in-depth knowledge about an area of public interest, to synthesize that knowledge, and to provide that synthesis in a clear, entertaining, relevant way so people can benefit from that information. For the past decade, his focus has been on applying a better understanding of the way people perceive risk to the challenge of risk communication and overall risk management. |
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